500 g / 3 kg / 7,5 kg


·  Lecithin supports the function of the skin and contributes to a shiny coat
·  Taurine is an essential amino acid which prevents cardiovascular and eye diseases
·  Yucca shidegera reduces odor from the litter box


Processed and hydrolysed animal protein (40% poultry/chicken), animal fat (13% poultry/chicken), pea starch (12.5%), potato starch (12.5%), beet pulp (4%), fermented rapeseed (4%), peas (pea flour) (4%), fish oil (3.5%), seaweed (1%), dried whole eggs (1%), sodium chloride (1%), brewer’s yeast (0.5%), calcium carbonate (0.5%), potassium chloride (0.25%), Kingsmoor herbs (0.125%) (nettle, chamomile, bald dandelion, liquorice root, valerian), lecithin (0.1%), chicory inulin (0.05%), yucca shidigera (0.02%)


Analytical constituents:

Crude protein 34.0%
Fat content 21.0%
Crude fibre 2.0%
Crude ash 6.5%
Calcium 1.1%
Phosphorous 0.8%
Magnesium 0.09%
Taurine 0.2%
KJ/100 g 1762
Kcal/100 g 421


Fatty acid content, calculated/kg:

Omega-3 8.47 g
Omega-6 34.3 g


Additives per/kg:


Vitamin A retinyl acetate 31500 IE
Vitamin D3 cholecalciferol 1950 IE
Vitamin E alpha tocopherol 195.0 mg
Vitamin C L-ascorbic acid 50.0 mg
Vitamin B1 thiamine 3.25 mg
Vitamin B2 riboflavin 13.0 mg
Vitamin B6 pyridoxine 2.6 mg
Niacin 27.95 mg
D-pantothenic acid 39.0 mg
Vitamin B12 0.13 mg
Biotin 0.03 mg
Folic acid 0.52 mg
Choline chloride 250.0 mg

Compounds of trace elements:

Iodine (I) added as Calcium iodate, anhydrous 7.46 mg
Copper (Cu) added as Copper(II) sulphate, pentahydrate 10.0 mg
Zinc (Zn) added as Zinc sulphate, monohydrate 252.72 mg
Zinc (Zn) added as Zinc-methionine 200.0 mg
Selenium (Se) added as Sodium selenite 0.21 mg


Natural antioxidants:
Natural tocopherols, rosemary extract, citric acid


Amino acids:

DL-methionine 5.0 g
Taurine 1000 mg


Acidifying substances:

Phosphoric acid 5.0 g
Ammonium chloride 1.0 g
DL-methionine 5.0 g


Feeding guide:
Weight of cat (kg) and recommended daily feeding amounts (g).

Do not forget, your cat must always have access to clean, pure water in a clean bowl.


Amino acid profile:
Amino acids are the building blocks of proteins which are an important part of the cat’s diet. There are 22 amino acids, of which 11 are essential to the cat, i.e. that these must be fed through the food. The 11 essential amino acids are: arginine, histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan, valine and taurine. The cat’s food must contain all essential amino acids, both in the right ratio and in the right amount so that the cat can stay healthy and fit.

Below is the content of amino acids in PURE Chicken adult. The light grey columns show the recommendations of the European Pet Food Industry Federation (FEDIAF) and the dark grey columns show the amount contained in PURE Chicken adult.

500 g / 3 kg / 7,5 kg