Medium and large dogs from 12 kg

500 g / 10,5 kg


·  Rich in dietary fibre, for prolonged satiety
·  Low fat content, because older dogs must take care of their weight
·  Glucosamine and chondroitin gives the older dog support to maintain healthy joints


Processed and hydrolysed protein (21.5% poultry/chicken), peas (pea flour) (13.5%), horse beans (13.5%), pea starch (11%), potato starch (11%), beet pulp (10.6%), animal fat (7% poultry/chicken), fermented rapeseed (4%), fish oil (2%), dicalcium phosphate (2%), seaweed (1%), sodium chloride (1%), brewer’s yeast (0.5%), calciumcarbonate (0.2%), Kingsmoor herbs (0.125%), (seaweed, rosehip, apple, cleavers, rhubarb, alfalfa, dandelion with root, mayweed, white hawthorn, anise, liquorice root, nettle, peppermint), chicory inulin (0.1%), lecithin (0.1%), carrot (0.1%), potassium chloride (0.1%), glucosamine (0.025%), chondroitin (0.02%)


Analytical constituents:

Crude protein 26.0%
Fat content 13.0%
Crude fibre 4.5%
Crude ash 7.5%
Calcium 1.3%
Phosphorous 0.9%
Magnesium 0.1%
KJ/kg 14,810
Kcal/kg 3,540


Fatty acid content, calculated/kg:

Omega-3 5 g
Omega-6 20 g


Additives per/kg:


Vitamin A retinyl acetate 25200 IE
Vitamin D3 cholecalciferol 1800 IE
Vitamin E alpha tocopherol 180.0 mg
Vitamin C 50.0 mg
Vitamin B1 3.0 mg
Vitamin B2 12.0 mg
Vitamin B6 2.4 mg
Niacin 25.8 mg
D-pantothenic acid 36.0 mg
Vitamin B12 0.12 mg
Biotin 0.03 mg
Folic acid 0.48 mg
Choline chloride 100.0 mg
L-carnitine 50.0 mg

Compounds of trace elements:

lodine (I) 6.88 mg
Cobber (Cu) 10.0 mg
Zinc (Zn) 233.3 mg
Zinc-methionine 200.0 mg
Selenium (Se) 0.19 mg

Natural antioxidants:
Natural tocopherol, rosemary extract, citric acid


Carbohydrate (NFE) 40%


Feeding guide:
Weight of dog (kg) and recommended daily feeding amounts (g).

Do not forget, your dog must always have access to clean, pure water in a clean bowl.


Amino acid profile:
Amino acids are the building blocks of proteins which are an important part of the dog’s diet. There are 22 amino acids, of which 10 are essential to the dog, i.e. that these must be fed through the food. The 11 essential amino acids are: arginine, histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan and valine. The dog’s food must contain all essential amino acids, both in the right ratio and in the right amount so that the dog can stay healthy and fit.

Below is the content of amino acids in PURE Chicken Ageing. The light grey columns show the recommendations of the European Pet Food Industry Federation (FEDIAF) and the dark grey columns show the amount contained in PURE Chicken Ageing.

500 g / 10,5 kg