Medium and large dogs from 12 kg

500 g / 11,5 kg


·  Chicken, an easily digestible protein
·  High calorie and fat content – for a high and elongated performance
·  Glucosamine and chondroitin gives the active dog support to maintain healthy joints


Processed and hydrolysed animal protein (30% poultry/chicken), animal fat (12% poultry/chicken), pea starch (12%), potato starch (12%), horse beans (8%), peas (pea flour) (7%), beet pulp (6.5%), fermented rapeseed (4%), fish oil (2.5%), vegetable oil and fats (1%), seaweed (1%), sodium chloride (1%), calcium carbonate (1%), brewer’s yeast (0.5%), dicalcium phosphate (0.3%), Kingsmoor herbs (0.125%) (seaweed, rosehip, apple, cleavers, blueberries, rhubarb, birch bark, alfalfa, nettle, dandelion with root, mayweed, white hawthorn, juniper, walnut, anise), chicory inulin (0.1%), lecithin (0.1%), carrot (dried) (0.1%), potassium chloride (0.1%), glucosamine (0.025%), chondroitin (0.02%)


Analytical constituents:

Crude protein 30.0%
Fat content 20.0%
Crude fibre 3.0%
Crude ash 7.0%
Calcium 1.3%
Phosphorous 0.8%
Magnesium 0.1%
KJ/kg 16,730
Kcal/kg 4,000

Fatty acid content, calculated/kg:

Omega-3 7.9 g
Omega-6 32.4 g

Additives per/kg:

Vitamin A retinyl acetate 25200 IE
Vitamin D3 cholecalciferol 1800 IE
Vitamin E alpha tocopherol 180.0 mg
Vitamin C L-askorbinsyre 50.0 mg
Vitamin B1 3.0 mg
Vitamin B2 12.0 mg
Vitamin B6 2.4 mg
Niacin 25.8 mg
D-pantothenic acid 36.0 mg
Vitamin B12 0.12 mg
Biotin 0.03 mg
Folic acid 0.48 mg
Choline chloride 100.0 mg

Compounds of trace elements:

Iodine (I) 6.88 mg
Cobber (Cu) 10.0 mg
Zinc (Zn) 233.3 mg
Zinc-methionine 200.0 mg
Selenium (Se) 0.19 mg
Chelated (organic) selenium 10.0 mg

Natural antioxidants:
Natural tocopherol, rosemary extract, citric acid


Carbohydrate (NFE) 31%


Feeding guide:
Weight of dog (kg) and recommended daily feeding amounts (g).

Do not forget, your dog must always have access to clean, pure water in a clean bowl.


Amino acid profile:
Amino acids are the building blocks of proteins which are an important part of the dog’s diet. There are 22 amino acids, of which 10 are essential to the dog, i.e. that these must be fed through the food. The 11 essential amino acids are: arginine, histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan and valine. The dog’s food must contain all essential amino acids, both in the right ratio and in the right amount so that the dog can stay healthy and fit.

Below is the content of amino acids in PURE Chicken Sport. The light grey columns show the recommendations of the European Pet Food Industry Federation (FEDIAF) and the dark grey columns show the amount contained in PURE Chicken Sport.

500 g / 11,5 kg